Understanding McLuhan/Understanding McLuhan (1996)(Voyager)[Mac-PC].iso/pc/mcluhan.dxr/01991_Field_OMWA T18.txt

Text File | 1996-04-10 | 704b | 14 lines

“Oh, of course,” as if he thought of it forever—
“the medium is the message.” Well, that’s the way
he discovered stuff. He would listen to what you
were saying and then he would pronounce upon it.
And he loved that game of pronouncing as if this is
something he had always known, and the world
always knew, and you were the slow one to
recognize it. When in fact, he was the one
constantly discovering it and that was one of the
reasons he loved television so much because he
was constantly finding stuff, unexpected stuff.
And he watched a lot of television. He was
contemptuous of it in some respects for its lack of
intellectual coherence, but he really loved the